Blitz, Limited Edition 50pc

During the Blitz Casting Jigs first day in use it won first place in the Old Inlet Bait and Tackle 2025 Spring fishing tournament. Here is your chance to grab one of 50 limited edition Blitz jigs in the tournament winning color.

The Blitz Casting Jig is a no think lure. Weighing in at 2.5 oz it was designed to be launched from the surf and fished fast, slow, twitched or skipped across the surface, the Blitz is a go to versatile lure.

Here is the story that unfolded that made this lure an instant success:

This past weekend wasn’t just about winning a fishing tournament. It was about something bigger—what Bluff has stood for from the start.

After a long day in the shop, I drove to Delaware to meet up with my parents, carrying nothing but lure molds, materials, and intention. My Dad and I were planning to fish the @old_inlet_bait_and_tackle spring tournament on Saturday. That Friday evening we scouted the beach, watched the water, the bait, the tide—trying to feel the rhythm of the ocean. We saw shad and mullet in the surf and instantly knew what we needed to make.

For the past months I had been designing and prototyping a lure for this exact day. A casting jig that could be fished in a variety of ways. A no think lure. Just cast it out and reel it in. Something an inexperienced fisherman like my dad would have no problem fishing.

Back in his woodshop, we didn’t just prep—we created. Together, we hand-poured our jigs: pearl body, chartreuse top, and purple and silver flash to match the hatch.

The next morning, we fished—cast after cast, for hours. Then ospreys showed up, diving for mullet and shad. This was it. I launched the prototype jig on my @delcotackle 11’ 2–8 oz rod loaded with 30lb braid and worked it under the birds with a steady retrieve. Then—bam. The rod dumped, I set the hook, and a few minutes later, I had a beautiful striper at my feet.

The tournament judge officially measured it at 41”. That fish won first place in the tournament for biggest catch and earned second place in the open division. But the fish was only part of it.

This was about sharing the beach with my dad. About the night before, making lures in his garage woodshop. Watching my dad cast a lure he had made. It was about making space for presence, for process—for the quiet magic of intentional creation.

That’s Bluff. Not just a lure. A way of being. Built in real time. Engineered by anglers. Feared by fish.